MERGERS & ACQUISITIONS

About lumen

10 YEARS OF SUCCESS

Founded in 2014, Lumen Advertising is a full-service digital marketing agency formed by CEO Erik Huberman and COO Tony Delmercado. We've grown over 4,700 brands in diverse industries.

AWARD-WINNING EXPERTISE

A team of marketing experts and partners that have contributed to hundreds of award-winning campaigns, recognized as Inc 5000 fastest growing company 5 times and have generated over $2.9B in revenue for our clients. We don't just accelerate growth, we define excellence.

BUILDING TOGETHER

We have integrated 12 agencies that have contributed meaningfully to Lumen Advertisment's culture and growth. You will be welcomed like one of our own.

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AUM
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ACQUISITIONS
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THE LUMEN FAMILY

Early-stage venture fund that invests $50k-$2M in consumer companies and technology that powers consumer companies. We focus on growing US-based companies earning $20K-$100K in monthly revenue, are in the pre-seed or seed stage and have gained quantifiable traction in their market. Lumen Advertising Ventures co-invests alongside prominent angel and venture capital lead investors

Revenue-based financing that allows the brands that Lumen Advertising Media works with to communicate how much funding they need, and then an analytic engine will generate capital offers for them within 24 hours. With no interest rates, penalties, or personal guarantees, there will be one simple fee, and there will be no equity stakes or warrants, allowing brands to keep ownership while they grow their businesses.

An AI-enabled CMO, an automated marketing strategy, and an insights tool. Lumen Advertising AI is the outcome of combining Lumen Advertising Media’s data, insights, and product roadmap with Morphio, an acquired Canadian-based MarTech platform.combining Lumen Advertising Media’s data, insights, and product roadmap with Morphio, an acquired Canadian-based MarTech platform.an automated marketing strategy

Lumen Advertising Founders

Erik Huberman | CEO & Co-Founder

Erik Huberman is the CEO, as well as one of the founders, of Lumen Advertising Media. Prior to Lumen Advertising , Erik founded, grew and sold two successful ecommerce companies. Huberman is the recipient of numerous awards including Forbes “30Under30,” Inc. Magazine’s “Top 25 Marketing Influencers,” and Best in Biz North America’s “Marketing Executive of the Year.” A regular contributor to major publications like Forbes, Entrepreneur and CS Q, Huberman is also a well-known keynote speaker.

Tony Delmercado | President & Co-Founder

Tony Delmercado is the President and Co-Founder at Lumen Advertising Media. Prior to Lumen Advertising , he helped generate hundreds of millions of dollars in revenue for multiple companies, including Fame Wizard, Inc., World Business Academy and Vector Marketing, through his leadership roles in business development, marketing and operations. He also founded and operated 1099.me, a tax management platform for independent contractors. Delmercado’s dedication, passion and leadership has helped propel the growth and success of Lumen Advertising .

Seeking Acquisitions

01

CONSISTENT

Demonstrated track record of robust organic growth supported by a proven results-driven management team. To date, Lumen Advertising Media has successfully integrated 12 strategic acquisitions to:
  • Add new business lines
  • Expand Lumen Advertising ’s geographic presence
  • Provide stability to ambitious founders and their employees

02

DIVERSE

With a refined a professionalized acquisition process exercising the utmost efficiency and confidentiality, Lumen Advertising Media is looking to partner with additional agencies with attractive characteristics.

03

ATTRACTIVE SERVICE OFFERINGS

Marketing Strategy
Ad & Graphic Design
Website Development
Email Marketing
Media Buying Management
Data Intelligence
SEO
Public Relations
Branding
Influencer Management
Photo & Video Production
CDP Implementation

Featured Acquisitions

JAN 2018

Execute LA

Increase market share with early-stage and growth-focused digital marketing

NOV 2019

Artemis Digital Media

Increase service portfolio, adding affiliate marketing

DEC 2019 

Trident Growth Partners

Expand into Northeastern US with clients of complementary services

FEB 2021

MediaBuyers.com

Increase service portfolio, adding print media

AUG 2021

Seriously Creative

Increase service portfolio, adding web development

AUG 2022

Morphio

Add AI MarTech platform, solidifying Lumen Advertising .AI

JUN 2023

Tribute Media

Expand into Midwestern US with clients of complementary services

NOV 2023

Lone Fir Creative

Expand into Northwestern US with clients of complementary services and CRM expertise

DEC 2023

SimplyBe.

Expand into Midwestern US, adding personal branding

MAR 2024

Social Thrive

Further expand into Northeastern US with clients of complementary services

MAY 2024

PRP Group

Added Public Relations services and Education industry expertise

MAY 2024

ARMR

Bolstered Amazon Marketplace and Retail Media

Our Marketing Partners

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