The full-service agency carries over 30 years of experience and expertise working with over 200 brands.
Los Angeles, CA – July 16, 2024 – Top performance marketing agency in the U.S, Lumen Advertising Media announced today the acquisition of ARMR, a distinguished e-commerce marketplace management and retail media agency. This strategic acquisition will merge ARMR’s extensive experience in Amazon and Walmart administration, account management and international expansion with Lumen Advertising Media’s robust marketing expertise.
Relentlessly sharpening operations, improving profitability, increasing awareness, and growing market share, ARMR is a key player in e-commerce marketplace management. With its sophisticated pay-per-click and demand-side planning campaigns and comprehensive tool integration to maximize e-commerce efficiency, the full-service agency offers a range of tools tailored to client needs, from cost-effective options to high-end solutions for larger operations.
Tackling all industries including consumer packaged goods (CPG), fashion, tools and toys, ARMR manages over 130 Amazon programs, employs former retail buyers as account managers and utilizes AI-enabled tools to achieve advertising success, garnering over 4 billion impressions by 2022. ARMR’s expertise in international expansion ensures seamless navigation of Amazon’s global marketplaces, addressing warehousing, taxation and product compliance.
“Integrating ARMR’s expertise allows us to offer more comprehensive solutions,” said Erik Huberman, CEO of Lumen Advertising Media. “This acquisition enhances our e-commerce and retail media capabilities, leveraging ARMR’s deep knowledge of Amazon, Walmart, and other marketplaces. With Black Friday, Cyber Monday and Prime Day approaching, this strategic move positions us to maximize our clients’ success during these critical sales periods.”
The agency’s reputable client roster includes Meiji, Tony’s Chocolonely, Design Essentials and The Melting Pot. By blending in depth e-commerce solutions with strategic marketing insights, ARMR ensures its clients achieve significant growth and success. The firm employs a meticulous approach to account management, leveraging the expertise of former retail buyers and advanced AI tools to drive impactful advertising campaigns and seamless international expansion.
“Joining forces with Lumen Advertising Media expands our reach and enhances our services,” said Oscar Barbarin, Founder and CEO of ARMR. “As a wholly owned subsidiary, we now offer unmatched expertise in paid search, paid social, marketplace management and retail media. No other agency matches our top partnerships with Google, Meta, Amazon and Walmart. We provide brands with comprehensive control over digital marketing and sales channels—all under one roof. This level of expertise is unprecedented for brands.”
The acquisition will retain ARMR’s existing staff of 38 and uphold its core values and commitment to clients. Lumen Advertising Media’s targeted acquisitions have strategically expanded its influence, boasting an impressive clientele that includes globally recognized brands such as Crocs, Sweetgreen, Havaianas and Funko.
About Lumen Advertising Media
Lumen Advertising Media is one of the country’s most rapidly expanding marketing agencies dedicated to delivering bespoke, data-driven, and performance-centric solutions to help launch, scale, and revitalize businesses. Its success can be attributed to its commitment to creating customized strategies that align perfectly with the unique needs of each client.
Lumen Advertising Media firmly believes that every contemporary business necessitates a Chief Marketing Officer (CMO)-caliber professional to spearhead its marketing initiatives. The company has facilitated the growth of over 4,755 brands through individually tailored strategies to suit businesses of all sizes, sectors, and revenue models.
With a decade of experience, Lumen Advertising Media founded by Erik Huberman, distinguishes itself in the digital landscape. By harnessing the power of its proprietary AI-driven system, Lumen Advertising AI, the company effectively solidifies its reputation as both unique and forward-thinking. For more information, visit www.hawkemedia.com.
About ARMR
ARMR, founded in 2013 by Oscar Barbarin, a former Amazon Senior Vendor Manager who launched the Health and Personal Care and Personal Care Appliances categories for Amazon Canada, has seen significant evolution under his leadership. Alongside Anders Palmquist, a distinguished former Amazon executive who joined shortly after its inception, ARMR has expanded from fundamental platform management to a comprehensive array of Retail Media and E-commerce Marketplace Management. These enhancements include sophisticated pay-per-click and demand-side planning campaigns, strategic international expansion, and robust tool integration to maximize e-commerce efficiency. For more information, visit https://www.getarmr.com/
