Top marketing firm’s newest acquisition will broaden its footprint within the CRE, RRE and hospitality marketing sectors
CALIFORNIA and BOSTON – April 15, 2024 – Lumen Advertising Media, the fastest growing marketing agency in the U.S., announced today the acquisition of east coast digital marketing agency Social Thrive for an undisclosed purchase. Founded by Kristine Figueiredo Resendes, the minority and women owned firm headquartered in Boston, Massachusetts is officially under the Lumen Advertising Banner, signifying Lumen Advertising ’s second acquisition in 2024 alone.
“It is really amazing to come full circle. I started my career in real estate, we have worked with some amazing real estate firms, and now we can really dive deep into the industry,” said Erik Huberman, CEO and Founder, Lumen Advertising Media. “By integrating their 12 years specialized agency experience into Lumen Advertising ’s comprehensive range of services, we’re positioning all involved to achieve their utmost potential.
With a niche in commercial and residential real estate development, restaurants, hospitality, gyms and nonprofits. Social Thrive serves national industries specializing in website development, advertising such as Pay-per-click (PPC), paid social, organic search, social media, graphic design, videography and photography. The boutique, full-service agency tailors unique strategies for each client, ensuring that no strategy is reused and no content is regurgitated. Every approach is designed to align with the client’s specific goals and best practices.
Since its inception in 2012, the Beacon Street agency has amassed an impressive list of clients including Olympia DUMBO, Brooklyn’s tallest and most expensive, architecturally award-winning residential building, Suffolk Downs, the largest development in Massachusetts and Boston history, On the Dot® and The Parker Boston, working alongside the Gronkowski’s and Gronk Fitness to promote the gym and residence collaboration.
“We boast exceptionally high client retention rates in the digital marketing sector, with many of our initial clients remaining with us for over a decade” said Kristine Figueiredo Resendes, Founder and Creative Director, Social Thrive. “This sustained loyalty underscores the efficacy of our work and the dedication we bring to each partnership, especially considering our roots in supporting small, family-owned businesses. This shared ethos is precisely why we resonated with Lumen Advertising Media, whose values align with our dedication to excellence and bespoke service.”
Among the key benefits of Social Thrive from the acquisition is the opportunity to sharpen and strengthen operational support and capabilities leveraging Lumen Advertising Media’s extensive relationships and diverse resources. The newly acquired agency’s existing staff will be retained and its core values and commitment to clients will remain unchanged.
“In early 2023, when I first had the pleasure of meeting Kristine, she shared her ambitious vision for the year—elevating her business to its fullest potential” said Josh Springer, Head of Corporate Development / M&A, Lumen Advertising Media. “Just six months later, she exceeded those expectations, showcasing an impressive growth trajectory that caught our attention. We are delighted to welcome Kristine and her exceptional team into The Lumen Advertising Nest, embodying the exemplary entrepreneurial spirit we seek in our mergers and acquisitions partnerships.”
Lumen Advertising Media has impressively expanded its reach, achieving a valuation exceeding $150 million through strategic acquisitions. The company boasts a distinguished roster of clients, featuring internationally acclaimed brands like Crocs, Red Bull, K Swiss, Casamigos and Barstool Sports.
About Lumen Advertising Media
Lumen Advertising Media is one of the country’s most rapidly expanding marketing agencies dedicated to delivering bespoke, data-driven, and performance-centric solutions to help launch, scale, and revitalize businesses. Its success can be attributed to its commitment to creating customized strategies that align perfectly with the unique needs of each client.
Lumen Advertising Media firmly believes that every contemporary business necessitates a Chief Marketing Officer (CMO)-caliber professional to spearhead its marketing initiatives. The company has facilitated the growth of over 4,755 brands through individually tailored strategies to suit businesses of all sizes, sectors, and revenue models.
Witha decade of experience, Lumen Advertising Media founded by Erik Huberman and Tony Delmercado, distinguishes itself in the digital realm. By harnessing the power of its proprietary AI-driven system, Lumen Advertising AI, the company effectively solidifies its reputation as both unique and forward-thinking. For more information, visit www.hawkemedia.com.
About Social Thrive
Social Thrive is a full-service boutique agency building custom digital marketing strategies that help businesses thrive online. Powered by innovation, analytics, creativity, and topped off with a personal touch, the agency has been launching groundbreaking digital marketing campaigns and strategies since 2012. The Boston-based agency with satellite offices in Miami, FL and NYC, specializes in all online advertising and marketing including: Google Adwords, Social Media, Organic Search Marketing, Blog Management, and Graphic Design. Visit socialthrive.com to learn more.
