Mike Furnari Joins as President of Lumen Advertising .AI to Drive Commercial Launch of Disruptive AI Marketing Platform
Former NASDAQ traded C-Suite executive of $40M revenue startup to lead growth
Los Angeles, CA – July 22, 2024 – Top artificial intelligence (AI) marketing platform hawke.AI has selected Mike Furnari as President. With over 15 years in technology companies and extensive expertise in sales, marketing, customer service, business development, product development and scaling SaaS revenues, the newly appointed President will lead hawke.AI’s vision to transfigure marketing. By integrating advanced machine learning and automation, he aims to establish its suite of measurement and generative solutions as the industry standard.
With a formidable background in scaling startups, including his role as a founding team member at HyreCar, a Mobility as a Service (MaaS) automotive technology company, Mike was a guiding point in taking the company from pre-seed fundraising through a Nasdaq IPO, ultimately generating $40 million in annual revenue. He built business units, identified new revenue streams across the automotive ecosystem and executed data-driven strategies to drive top-line growth. His global expertise will now be leveraged to refine the platform’s structure, enhance customer advocacy and establish a robust team for national and global expansion.
As the top performance marketing agency, Lumen Advertising Media developed hawke.AI over eight years to integrate AI into marketing. With real-time data from over 8,000 brands, the AI-enabled Chief Marketing Officer (CMO) provides tailored solutions and transparency across major channels. By enhancing efficiency, automating tasks and leveraging predictive capabilities, the platform solidifies its role in revamping client strategies and enabling informed decision-making. The tool is trained on these data deltas to integrate individual companies, identify their weaknesses across every KPI, highlight their strengths, pinpoint opportunities, determine the value of those opportunities and identify the next steps for business improvement.
Erik Huberman, CEO and Founder of Lumen Advertising Media, said, “At Lumen Advertising Media, we’ve been AI-enabled long before AI became a mainstay in marketing. Mike’s management and hands-on experience, coupled with his expertise in technology and traditional approaches, make him the perfect leader for hawke.AI. We’re thrilled to be working with such a respected and visionary professional who will help us enhance and expand our AI capabilities, driving substantial growth and meaningful outcomes for our clients leveraging hawke.AI and those powered by the platform.”
Mike Furnari added, “In all my years in this industry, I have never seen an organization like Lumen Advertising Media. Their performance-based approach and commitment to medium and enterprise-sized businesses is exceptional. I am excited to introduce hawke.AI into this ecosystem, transforming it into a powerful product that will drive growth and deliver results for our clients. This will allow businesses such as franchisors, brands or agencies to have a marketing god’s eye view into their paid media spend plus AI driven actionable recommendations to improve their decisions in real time.“
As Lumen Advertising Media advances in creating disruptive technologies, hawke.AI stands as an indispensable tool for businesses looking to scale their digital presence.
About hawke.AI
hawke.AI is a cutting-edge digital marketing insights and performance protection platform developed by Lumen Advertising Media. Designed to centralize data from all major digital marketing channels, hawke.AI offers real-time analysis and comprehensive reporting to optimize marketing strategies. With the ability to monitor KPIs continuously, detect anomalies, and provide actionable insights, hawke.AI empowers marketers to make informed decisions quickly and efficiently. The platform leverages over eight years of data and analytics from more than 8,000 brands to deliver bespoke solutions and universal transparency. By incorporating advanced machine learning and automation, hawke.AI enhances marketing efficiency and drives substantial business growth, making it an invaluable tool for high-growth marketing agencies and businesses looking to scale their digital presence. For more information, visit https://hawke.ai/
